What is Ezoic?
If you have a website, you are probably looking for some ways to make a bit of money. You could sell products or services. Displaying ads is another popular way to earn money with your website.
Ezoic is one of the better and more popular advertising platforms available. Using Ezoic, you can display smart ads on your website. Founded in 2010, Ezoic uses Machine Learning (Artificial Intelligence) to increase website revenue and optimize ad earnings over time.
Ezoic uses AI to determine the best place for ads on your website. With most other ad platforms, ads behave quite static. They might feel personalized, but that’s about it. Ads are always visible at the same place on your website, waiting for your visitors to click so you will earn some money. But what if you could do tests to optimize ads and boost your earnings?
Ezoic tests different ad placements and styles on your website. The best-performing ads are selected. Ezoic takes into account your user experience as well. It doesn’t just look at clicks. As we will find out later, this combination results in increased ad revenue between 50% to 250%.
Ezoic tracked 300 websites for 12 months and the average increase in revenue growth was 93%.
Another great benefit of Ezoic is that the platform is available for websites of every size and type. Most alternative platforms, such as Mediavine or AdThrive, require you to have tens of thousands of monthly visitors before you are allowed to sign up. With Ezoic, you can use the platform at any time, whether your website is big or small.
How does it work?
Ezoic optimizes AI-driven advertising. It accumulates data on websites and tests the positioning, topics, size, type, and the number of ads on your website. It even optimizes per device type (desktop, mobile, tablet).
For example, some visitors might see four small ads on your mobile website whereas others see two big ones. This is based on what Ezoic thinks works the best for that particular visitor.
You might know this approach, which is often referred to as A/B testing. You test version A and version B, and the best-performing version wins and is shown to your users. Ezoic takes this one step further. For ads, A/B testing alone is not enough. You need to consider other factors, such as how the visitor behaves throughout their entire visit.
It might even be that the best-performing ad depends on where your audience is based. Or what time of the day they visit your site. Ezoic optimizes ads automatically for each individual user. You only have to apply for Ezoic and do some basic integrations with your website. After that, Ezoic takes over all the work.
This approach is very smart but doesn’t stop just here. Ezoic takes into consideration your website’s performance as well. Ezoic won’t stuff your website with ads or annoying pop-up ads that will push visitors away from your website.
Ezoic clearly keeps the user experience in mind. And, fewer ads of higher quality often result in more money.
Among Ezoic’s cutting-edge features is its dashboard. It is characterized by its functionality, real-time reporting, and ability to sense which way the wind will blow. It provides page reads, author metrics, and other services.
Ezoic ‘Big Data Analytics’ enables you to understand your audience and make informed decisions. For example, if you are the owner of a blogging website, you will understand what content, topic, or author contributes the most to your revenue.
All these features allow you to make data-driven decisions and boost revenue while maintaining a great user experience.
Providing a personalized ad combination for every user is the best way to maximize revenue while accounting for user experience at the same time.
How much can I earn?
Lots of websites have shared their earnings with Ezoic online. We have looked at several articles around the internet to find out what reasonably expected revenue is for your website if you start using Ezoic.
We have checked over 10 in-depth reviews. Some focused on business websites, others on blogging websites in different niches.
On average, we see that most websites earn between $10-18 per thousand visitors.
The revenue per thousand visitors is called EPMV. If we take an average EPMV, which is $14 per thousand visitors, you can expect to earn the following:
| Visitors per month | EPMV | Exp. earnings per month |
|---|---|---|
| 1,000 | $14 | $14,00 |
| 2,000 | $14 | $28,00 |
| 5,000 | $14 | $70,00 |
| 10,000 | $14 | $140,00 |
| 50,000 | $14 | $700,00 |
| 100,000 | $14 | $1400,00 |
The lowest EPMV we have found is around $10.00. The highest EPMV was around $40.00. The expected EPMV for you depends on your niche and where your audience is located. For example, EPMV is higher for US and UK-based audiences because those countries have higher-paying advertisers.
Some examples of EPMVs that are mentioned online are:
- $12.19 EPMV for The Money Builders
- $16.63 EPMV for NichePursuits
- $32.12 EPMV for OneHourProfessor
- $11.59 EPMV for Travel With A Plan
The longer Ezoic’s algorithm is active and learning about your visitors, the higher your revenue will be.
Ezoic for small websites
One of the great things about Ezoic is that it doesn’t need high amounts of traffic. You can use Ezoic for both small and big websites. It is one of the things where Ezoic stands out compared to other advertising platforms.
| Platform | Minimum monthly traffic required to sign up |
|---|---|
| AdThrive | 100,000 page views |
| Mediavine | 50,000 sessions |
| Media.net | A ‘reasonable volume’ (arbitrary approval process) |
| Google AdSense | 0 (no requirements) |
| Ezoic | 0 (no requirements) |
Most advertising platforms need relatively high levels of monthly traffic before you are allowed to sign up. They usually have other requirements as well. Media.net, for example, requires the majority of your traffic to come from the US, UK, or Canada.
Both Google AdSense and Ezoic are much more accessible. They allow smaller websites to sign up for their platforms. Ezoic even has a specific program for websites with less than 10,000 monthly visitors, called Ezoic Access Now. We will discuss more differences between platforms further down in this guide.
Sign up requirements
Ezoic’s requirements to sign up are straightforward. There are three points:
- Your website must be in compliance with Google’s policies. It forbids the use of shady techniques. Examples are fake ad clicks, artificial traffic, or inappropriate or dangerous content.
- Your website must be written in one of the 50 Google AdSense-supported languages.
- Your content must be original and of high quality.
As mentioned before, it is not necessary to reach several thousand visits per month to get started with Ezoic. Even with a few visitors per month, you can start earning money. Ezoic recommends your website has around 500 to 1,000 visitors per month in order to monetize advertising more efficiently. But that is not a requirement.
Costs
Ezoic is completely free to use. You don’t need any payment method or contract to sign up. The only cost you have is when you start making some money with your ads. After a 30-day trial, you can select one of the following two options:
- Ad-funded. Ezoic shows one extra ad at the bottom of your page and keeps the revenue of that ad.
- Revenue-share. 10% of your earned revenue goes to Ezoic.
It might sound inconvenient to sacrifice space on your website or share 10% of your earnings. However, the costs are much lower compared to other networks. Google AdSense, for example, takes 32% of all your earnings.
How does Ezoic compare to other platforms?
If you are considering ads on your website, you might wonder about alternatives as well. Google AdSense, AdThrive, and Mediavine are some of the other options available to you.
Earlier in this article, we touched upon differences between required monthly traffic. Ezoic is a great option for websites with lower amounts of monthly visitors. But there are big differences in expected revenue as well.
It is difficult to exactly determine differences in predicted revenue between each platform. Revenue depends on many different variables. For example, it is impossible to say that the revenue per 1.000 visitors for Ezoic will be $20 and for AdThrive $23.
However, what we can do is look at key differences and reports from other websites. Many have used and then compared both ad platforms on their own websites.
Often, website creators consider Google AdSense as the best option for showing ads. Yet, almost any website that has compared both platforms has reported (much) higher revenue with Ezoic within a few weeks.
Webdeasy, a blogging website around IT, saw a 250% increase in revenue when they replaced Google AdSense with Ezoic. CapitalMatters, a blogging site about money, saw a 262% increase. And OneHourProfessor, a business-related blog, saw consistently better performance on its websites as well.
These numbers are quite close to what Ezoic itself reports as well. According to Ezoic, the average website sees 50-250% growth in revenue. The exact numbers depend on lots of factors, such as your specific niche.
Revenue and requirements compared
Based on the insights above, we can make a basic comparison.
| Nr | Platform | Revenue | Requirements |
|---|---|---|---|
| 1 | Ezoic | 💰💰 | 🟢 |
| 2 | Mediavine | 💰💰💰 | 🟠 |
| 3 | Google AdSense | 💰 | 🟢 |
| 4 | AdThrive | 💰💰💰 | 🔴 |
As said, it is very hard to determine which ad platform brings you the highest revenue. Or, for that matter, what the best choice is for your specific website.
But we can conclude with confidence that Ezoic is one of the best available options. Ezoic’s efforts in AI-optimised advertising and inclusiveness clearly pay off.
And as said before, Ezoic is especially a great option if your website has less than 50,000 monthly page visits. For those websites, Ezoic allows instant monetization. And newcomers receive training on how Ezoic works so they can start quickly.
The Pros and Cons
The Pros
- A smart, AI-driven Ad Tester. Ezoic finds the best sizes, types, placements, topics, and numbers of ads on your site to boost revenue.
- Balance of revenue and user experience. What works for one user might not work for the other. High earnings are not important anymore if you scare visitors away with unwanted ads. Ezoic considers the user experience and boosts revenue at the same time.
- Easy to set up and start using. You don’t need to be tech-savvy to use Ezoic. If needed, there are visual tutorials and the support team offers excellent support.
- No traffic requirements. Both small and big websites can use Ezoic.
- Full control. You decide where Ezoic can place ads. Ezoic is very flexible and offers you tons of options.
The Cons
- Possible site performance issues. Ads on your website will affect site speed noticeably. After integrating Ezoic, we recommend you dive into site optimizations.
- Needs time. It could take some time before Ezoic’s algorithm finds the best way to optimize ads on your website.
- Tons of extra features. Some people like all the extra features that Ezoic offers (like site performance improvements, CDN, video plays, and more). But we find it a bit too much and sometimes quite confusing.
How to get started
Getting started with Ezoic is easy and straightforward. There are three steps to take.
How to get started with Ezoic?
- Create an account
Go to ezoic.com and sign up. You don’t need to sign a contract or enter payment details to get started. As part of the onboarding process, you will go through an Essentials Course, which introduces you to Ezoic.
- Integrate your website with Ezoic
After signing up, you need to integrate Ezoic into your website. There are several ways to do this. Cloud integration is the recommended way. If you need help, you can get support from Ezoic’s support team.
- Configure ad placements and play around with the settings
You can now set up advertisements. Using the Google Chrome plugin, you can tell Ezoic where it can place ads. Use the Ezoic Dashboard as well to play around with the settings.
- Ezoic’s algorithm will now improve your ads over time
It can take a few weeks before Ezoic has identified the right way to show ads to your visitors. But you don’t have to do anything yourself. You can focus on the things you like, such as content creation, while Ezoic does the rest.
Do you rather watch a video tutorial of how everything works? We’d recommend this great instructional video by WPEagle.
Conclusion
Ezoic is an award-winning smart advertising platform. It uses AI to analyze each website and determine its needs. It optimizes, among others, the placement, topic, size, and number of ads on your website.
This sounds great for you as a website owner. But increased revenue should not result in sacrifices in user experience. Fortunately, Ezoic balances both optimized earnings and user experience. It helps you to earn more while maintaining a great website for your users. This is a big difference compared to other platforms.
Ezoic offers much higher revenue for your website than Google AdSense, the other main ad platform on the market. You also don’t need a significant amount of traffic to get started. Even small websites can use Ezoic. There is a great dashboard as well, including visualizations on how you can optimize the revenue earned. Altogether, Ezoic is totally worth it.
Frequently asked questions
Yes, there are no traffic requirements. Even with a few visitors, you can start earning some money. Do you have less than 10,000 monthly visits? In that case, you can sign up for the specific Access Now program, aimed at small websites, using this link.
Ezoic is free to use. You don’t have to pay anything to get started. When you start earning money with ads, you will share a small part of your income with Ezoic. You have two options to choose from.
The first option is that Ezoic shows one extra ad at the bottom of your page and keeps the revenue of that ad.
The second option is a 10% revenue share, which means 10% of your ad earnings go to Ezoic.
According to Ezoic, you can complete integration, setup, and approval within 1 to 2 days. After that, ads will appear on your website and the algorithm starts doing its work in the background.
Yes, absolutely! Ezoic was founded in 2010 and is a profitable company backed by the largest investor in the European Union. Ezoic has offices around the world and has an easy-to-reach support team. It won Google’s Business Innovation award and is a trusted Google Certified Publishing Partner. It only works with qualified advertisers as well.
Most websites that use Ezoic have an average EPMV (“earnings per thousand visitors”) of $10-18. Based on this knowledge, you can use this EPMV Calculator. It helps you to calculate how much Ezoic might pay based on your estimated traffic.
Yes, it works seamlessly together. There are tons of WordPress websites with successful Ezoic integrations. There is even an official Ezoic WordPress plugin available to help you set everything up. However, it is recommended to use cloud integration instead because that’s better for your website speed.