Conversions & Goals

Conversion goals help you answer a simple question: which link clicks actually led to a result?

A goal is a rule that works like this:

1. When — a visitor clicks a LinkCentral link that has the goal assigned
2. Then — count a conversion when they complete the action you care about

You can track conversions that happen on your own WordPress site, or on an external site (such as an affiliate partner’s store).

Requirements: Conversion goals are a Premium feature. In Settings → Tracking, enable Conversion goals (Unique visitor tracking has to be enabled too).

Quick start

1. Go to LinkCentral → Goals → Add New
2. Choose where the conversion happens (on-site or external). For more info on this, see below.
3. Publish the goal
4. Edit your links and assign the goal under Conversion goal
5. View results in Insights (conversion counts, conversion rate, and per-click status)

Attribution window

In Settings → Tracking → Conversion goals → Configure, set the Attribution window (default: 30 days).

A conversion only counts if it happens within this many days after the link click, for the same visitor (on-site goals) or the same click ID (callback goals).

On-site goals

Use on-site goals when the result happens on your WordPress site. For example, a visit to a thank-you page, order confirmation, or signup success page. This is how it works:

1. A visitor clicks your LinkCentral link (LinkCentral remembers them with a cookie)
2. Later, they visit the chosen conversion page on your site
3. LinkCentral records a conversion and credits the link they clicked

No extra code or third-party setup is needed.

Setup

1. Create a goal and select Reaches a page on this site
2. Choose the conversion page:
   • Specific page or post: search for a published page or post
   • Custom URL path — e.g. /thank-you/ (for URLs that are not a normal WordPress page)
3. Publish the goal
4. Assign the goal to the links you want to measure

• The visitor must return to your site within the attribution window
• If they clear cookies or switch browsers, the conversion may not be attributed

Callback goals (external conversions)

Use callback goals when the result happens on another website. For example, an affiliate sale on a partner’s store or a purchase on a hosted checkout. This is how it works:

1. A visitor clicks your LinkCentral link
2. LinkCentral records a unique click ID and adds it to the destination URL as a query parameter (e.g. clickref=12345)
3. The visitor continues on the external site
4. When the conversion happens, the external system calls your callback URL and includes that same click ID
5. LinkCentral records a conversion and credits the correct link

Setup

1. Create a goal and select Completes an action on an external site
2. Set the click parameter name (the query parameter added to outbound links and read from the callback URL)
   • Default: lc_click
   • For affiliate networks, use their parameter name instead (see below)
3. Copy the callback URL shown on the goal screen
4. Assign the goal to your links (destination must be the external tracking link, not a bare merchant URL)
5. Configure the external system to call your callback URL when a conversion is recorded (see network-specific sections below)
6. Optionally set a “Redirect after callback” URL (where visitors go if they open the callback link in a browser)

Callback URL format

Your callback URL looks like this: https://yoursite.com/lc-goal/your-goal-token/cb

When a conversion happens, the external system should call it with your click parameter appended:

https://yoursite.com/lc-goal/your-goal-token/cb?clickref=12345 (12345 is the click ID LinkCentral attached when the visitor clicked the link.)

• LinkCentral only records one conversion per click ID per goal (duplicates are ignored)
• Callback goals use GET query parameters (configure the external system to send data in the URL, not in a POST body)
• A callback only counts as a conversion if the click ID is valid, belongs to a link with this goal assigned, and falls within the attribution window

View Tracking & Insights

Incoming conversions and the conversion rate (CVR) are now shown throughout LinkCentral. You can dive into the details on the Insights page. For more info, view this documentation page.

Frequently asked questions